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Google Ads Click Fraud Protection

Stop paying for clicks that never buy

Protecting Google Ads campaigns from fake clicks

What are fake clicks and why do they drain your budget?

Google Ads click-fraud protection is an E3lanjea service that watches every visit your ads send to your website, detects repeated, automated, VPN and out-of-market clicks, then automatically excludes the abusive IP addresses from your Google Ads campaigns for a set period, while checking your ads' performance after every exclusion.

A fake click is a click on your ad with no intention to buy: a competitor clicking again and again, a bot, a click farm, or the same person returning through the ad many times. With pay-per-click, every one of them costs you money and pushes out real customers once the daily budget runs out. Google filters part of the invalid clicks automatically, but repeated clicks that look human or come through a VPN can still get through. Our protection works on top of Google's, using what actually happens on your website.

Which signals reveal a fake click?

  • Known bots: automated programs and crawlers that click ads.
  • Data-centre and VPN addresses: clicks from servers instead of home or mobile connections.
  • Repeated clicks: the same device or the same IP clicking your ad several times within hours.
  • Instant exits: a visit from the ad that leaves within seconds.
  • Outside your market: a click from a country your campaign does not target.
  • Clock mismatch: a device whose time zone does not match its country, a common sign of a VPN.

How does E3lanjea's ad protection work?

01

Install the plugin

A small E3lanjea plugin is added to your WordPress site with your written approval. It loads no extra files and records only the visit data needed for protection.

02

Record every ad visit

Visits that arrive from your Google ads are recognised by Google's click identifier, so we know exactly which visits you paid for.

03

Judge each click

Every 10 minutes the system reviews the new visits against clear fraud signals and marks each click as real or suspicious, with the reasons.

04

Exclude the abusive IP

A suspicious IP is excluded in your own Google Ads account, through our manager (MCC) account, so your ads stop showing to it.

05

End and review automatically

Each exclusion ends on its own after a set period (7 days by default). Three days after adding it, the system compares your ads' daily impressions before and after, and removes the exclusion if they dropped.

Not sure if you need protection?

Tell us about your campaigns: we review your ad clicks with you and tell you honestly whether fake clicks are costing you money and whether protection is worth it.

Request a free consultation
Protecting your ads budget without hiding your ads from real customers

Can an exclusion hide my ads from real customers?

We built the service so it does not. Shared IP addresses, where one mobile-network or office address serves several devices, are never excluded; we only report them. Every exclusion is temporary, Google allows up to 500 excluded IP addresses per campaign, and we keep within that limit. After each exclusion we compare your ads' impressions before and after, and if they fall we lift it.

What do you need to start?

Frequently asked questions about click-fraud protection

Clear answers to the questions business owners ask most about fake clicks and how our protection works.

Google filters part of the invalid clicks automatically before charging for them, and may credit your account for clicks it detects later. But repeated clicks that look normal, or clicks that come through a VPN, can still be charged to you. That is why our protection adds a second layer: we watch visitor behaviour on your website and exclude the abusive IP from your campaigns before it clicks again.

The service currently works with Google Ads only, because Google Ads lets you exclude IP addresses from campaigns, while Meta's platforms (Facebook and Instagram) offer no option to block IP addresses in their ads. If your campaigns run on Meta, our team can help you tighten the targeting to reduce unhelpful clicks as part of our social media ads management service.

Each exclusion lasts a set period, 7 days by default, and then ends automatically. We do this because IP addresses move between users over time, so an abusive address today may belong to a real customer tomorrow. If the same address starts clicking suspiciously again after the period ends, the system detects it and excludes it again without any action from you.

No. The plugin adds one small line of code at the end of the page without loading any external files, and it sends the visit data in the background, so it does not affect your website's speed or your visitors' experience. Everything the plugin adds works only while the page is displayed, so if you pause or delete it, your website returns exactly to how it was.

Yes. You can pause the plugin from its settings in your WordPress dashboard, delete it completely, or unlink your ads account from our manager account inside Google Ads at any time. Existing exclusions end automatically when their period runs out, and we can remove them immediately if you ask our team to do so.

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Protect your ad budget

Talk to our Google Ads team about protecting your campaigns from fake clicks.

Contact us now Request Google Ads click-fraud protection